Bureau BSK is a Netherlands-based strategic management consultancy that offers guidance to government agencies in handling social transitions and changes.
Brand Identity Design, Digital & Print Material, Brand Positioning & Strategy.
Simplicity vs Complexity
We were approached by the founder of Bureau BSK with the task of designing their brand identity. The business deals with complex challenges and changes, our goal was to create something elegant and breathable that would convey the knowledge, experience and professionalism of the company.
The brand monogram represents the businesses interaction with other businesses, signifying confident, seamless interaction with peers. The brand identity subconsciously showcases Bureau BSK’s ability, expertise and knowledge in their field.
"We like to think outside the box, find new solutions, be creative. Bring real change. These are the values we wanted our brand identity to represent."
"Our functional areas are change management, restructuring, transition management and strategy formulation. We already have a large network, however, creating an established brand identity will allow the company to expand and grow"