We partnered with Besiquė to design and develop the brand’s visuals, verbal identity, packaging and website, providing art direction throughout the process.
Re-brand
With a new name and a whole host of incredible opportunities ahead, end-to-end health and wellness manufacturer, Besiquė, needed a brand bold enough to help them compete at the very top of the market.
We came on board to help the brand innovate and grow – exactly what it offers to its own clients.
Alex McMillan & Dr Edward Jones, Founders
"After being let down by several other agencies I came across Adrenaline and they were great from the first point of contact. The rebrand they did for us surpassed all our expectations. It tied in all our core values to ensure it was a hit with our current clients and has definitely helped us secure new business. Overall they have taken our brand to the next level."
The brief
Besiquė was already
well known and respected in the CBD industry under its former name, The CBD Group. Now, the business wanted to achieve the same level of dominance in the luxury wellness market – an ambition that called for a brand it could be proud of – and use to attract a new level of clientele.
We began by taking a deep dive into the industry and looking at the experiences currently on offer in the competitive landscape.
To help Besiquė outperform in every area, we started at the heart of the business – undergoing a process to refine its core values and outline how to translate them into an unparalleled client experience.
We took these key sentiments and used them to create a visual identity that would communicate the signature Besiquė character boldly and dynamically.
Outcome
Besiquė is
the antidote for the problem of faceless manufacturers who leave their clients cold.
By creating memorable, emotive experiences – and leveraging an identity that’s as wholesome and human as it is sleek and premium – Besiquė delivers bespoke health and wellness products and experiences at every touchpoint.
