We partnered with Nxt Up to create a new brand, messaging suite, strategy and visual identity, as well as providing support across digital design, print, social campaigns and website design.
Brand Creation The Nxt Up platform is the passion project of former major league baseball player, Austin Jackson. Keen to give back after an incredibly successful career, he created this platform to help the next generation connect, share and thrive.
TESTIMONIAL TO BE PROVIDED
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The ambition was to create a platform that would help up and coming athletes gain exposure.
Austin wanted to establish a hub with the capacity to interact seamlessly with social media, thus appealing to a young demographic.
This was about more than just representing sports – Nxt Up had an important role to play in sparking new conversations and giving aspiring athletes a space to share their stories and experiences.
The brand
The Nxt Up brand
is all about creating an emotional connection. Drawing inspiration from top streetwear brands, the new aesthetic brings familiarity with a unique edge to the target audience – aspirational, simple and executed with complete confidence.
Outcome
We elevated
Nxt Up to a point where it was ready to take over the internet.
More than just a sports brand, the company is now indicative of a lifestyle – set apart by a voice powerful enough to communicate in every medium. Today, Nxt Up is unapologetic in its mission to be different – a stance that sees it set to become one of the coolest brands on the internet.
