the 'feng shui' of the future. Partner: Showroom Software
E-commerce
We partnered with Showroom Software to design and develop the brand’s strategy, visuals, verbal identity, messaging and digital layouts, providing art direction throughout the process.
Brand Creation Showroom Software is a meeting platform for people from different areas of the furniture industry. The company brought us on board to elevate its brand and refine its story in a way that would capture the market’s attention.
The challenge
Showroom Software is
the meeting point for showrooms, brands, designers and consumers, which meant the main challenge was creating a brand that would appeal to this varied target audience – all while communicating the product in a way that was both premium and easy to understand. To reflect the brand’s focus on the upper echelon of its industry, we focused on building prestige, elegance, and exclusivity into all elements.
Inspired by the digital nature of the Showroom Software brand, we used textures to create a sense of tangible connection throughout the identity.
Textures appear in contrast with a flat, minimal aesthetic, which complements a classic-yet-modern type-mark to create a stylish, high-end aesthetic.
Outcome
Showroom
Software now has a powerful foundation on which to base future plans for expansion.
By applying the new brand to the online platform, the company is set to enhance its user experience and move rapidly ahead of its competitors.
