We partnered with Synema to design and develop the brand’s visuals, verbal identity and UI/UX, providing art direction throughout the process.
Brand Creation Synema is a management platform designed to help video production professionals from around the world improve their processes. We collaborated to help bring the founder’s vision to life – inspiring and establishing an incredible experience for all new users.
Yis Tigay, CEO & Founder of Synema
"Adrenaline Design developed a brand identity fora new venture connected to our existing business. They showed an impressive mix of talent, intellect and patience in their approach, taking the time to understand our industry and our specific goals in great depth.
More than anything, these are guys who "get it" on both a visual and conceptual level, making it easy to translate ideas into results. We're extremely happy with their work, which we feel not only fits our brand but will also help us stand out in a competitive environment. Highly recommended!"
The challenge
Our challenge was
to build a complete brand identity for Synema – one that would communicate its big ambition in a language that everyone could understand. With the platform itself geared towards video production, we knew it was crucial to position the business as a global player – and by balancing a high-tech aesthetic with the signature style of a video-focused firm, we knew we could achieve it.
Synema was crying out for a something fresh and zesty – a brand that felt crisp, clean and different throughout.
With the brand name itself representing the collision of ‘cinema’ and ‘synergy’, we knew these ideas had to be prevalent within all brand elements – especially the logo and colour scheme. Synema’s digital-only nature allowed us to put vibrant colours and eye-catching graphics at the heart of the identity.
Outcome
Synema gives
struggling video production teams everything they need to enhance their sharing processes – all in one clear, dynamic piece of software.
Now, with an instantly recognisable identity and a set of stylish visuals to match, the company has the presence and positioning to attract production teams from across the world.
